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BINMAGE · BRAND ASSETS

Stay curious.
Make it tangible.

From a conversation worth expanding to an idea put to the test. This is the visual language of Binmage, and the starting point for every new story.

Download brand kitExplore the identity
VISUAL IDENTITYV.02

Stay curious.
Make it tangible.

AI / HARDWARE / IDEAS

www.binmage.com

AI, hardware & hands-on ideas.buffer’s personal site.

01 / IDENTITY

A clear name.
A consistent voice.

Binmage is the identity of buffer’s personal website. The wordmark identifies the site and its assets; the avatar identifies the author.

Primary wordmark01.1
Download SVG ↗PNG ↗
White wordmark01.2
Download SVG ↗PNG ↗
Binmage B

Brand symbol

SVG ↗

Keep the original proportions and leave at least half the capital B height around the wordmark. Use the symbol at smaller sizes.

02 / COLOR

A little blue.
A little curiosity.

Blue brings calm. Lime brings focus. Generous white space gives the content room to breathe. Select a swatch to copy its value.

03 / TYPOGRAPHY

Three languages.
One character.

Urbanist for English and Spanish, paired with Noto Sans SC for Chinese. Leading and line breaks adapt to each language for a natural reading rhythm.

URBANIST / NOTO SANS SCRegular / Medium / Semibold

Urbanist

中文

让好奇，走得更远。

Español

Ideas que merecen más espacio.

English

Good ideas deserve a little more room.

á é í ó ú ü ñ · ¿Qué podemos crear hoy?

04 / IN CONTEXT

Beyond the feed.
Into the details.

Conversations that need more room than X become longer notes here. I keep the sources and share my experiments and judgment.

Layout example

Perspectives / AI & hardware

AI in real work: from a first experiment to your own judgment

More than another conclusion, I care about how a question begins, how a method is tested, and which details deserve a closer look.

Author nameContent layout exampleReading time · 5 min

A conversation can be the starting point. Keep the original source, explain the conditions, then add your observations. Readers should be able to tell a quotation from the author’s own judgment.

Give the conversation room ↓

Stay curious.
Make it tangible.

AI, hardware & hands-on ideas.www.binmage.com
Article share card / Layout example

05 / CONVERSATIONS

Every format
has its place.

Quoting an idea also means keeping its source. Replies, text, video and articles retain their context and a clear route to the original.

Content structure example · Not a real X post

A tool earns its value against a real problem. Document the process, including the questions that are still open.

Example author

Long posts keep their paragraphs. X Articles keeps a link to the article; a supported sharing post uses the official embedded presentation.

X ↗

06 / DOWNLOADS

Take these.
Make something.

Start with the same source files, and keep the identity consistent wherever it appears.

01

Brand kit

Logos, SVGs, PNGs, fonts & design rules

ZIP
02

Visual identity guide

v2 · Visual direction & applications

PDF
03

Square social cover

1080 × 1080 · SVG + PNG

SVG PNG ↗
04

Vertical social cover

1080 × 1920 · SVG + PNG

SVG PNG ↗
05

Ambient light field

1800 × 1200 · SVG + PNG

SVG PNG ↗
06

Brand card artwork

Editable SVG + PNG

SVG PNG ↗

The guide and kit are the v2 visual proposal. This page adds the three-language interface, dark mode and content references.

Using the identity

  1. Use the original wordmark. Preserve its proportions, letterforms and dot.
  2. Use black on light backgrounds and white on dark backgrounds.
  3. Use lime sparingly and keep body text easy to read.
  4. Use the Binmage wordmark for the website and buffer’s avatar for personal profiles and bylines.